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      <title>Out-of-Home Media (OOMPH) 2014</title>
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      <description>As a follow up tracking study of benchmarking done in 2011, this study identifies changes and trends which may have been affected by the competitive media landscape.</description>
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      <description>Majority of the population spend their active life outside home. We can say that this generation is well-exposed to different forms of out-of-home (OOH) media.</description>
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