ABOUT US

GoodThinking: Big on Insights
We live and breathe fresh approaches. Our logo is an exclamation point to signify our relentless passion for aha moments.
As a young and vibrant boutique market research agency, we promise to be on top and on point with our services and insights.

Seasoned

Founded in January 2003 by Ferdie Frejas and Issa Baron who both have 20+ years research experience.
Our People

Nimble

Lean organization with around 30 regular employees from diverse disciplines. We operate nationally from NCR.
Our Venues

Extensive

We conduct 25,000+ surveys and 250+ focus groups every year for various categories and on most types of consumer and B2B researches.
Our Insights

Customized

We design researches to address client needs using tried and tested tools and frameworks. We specialize in full-service market research, and we also offer operations-only, depending on client requirement.
Our Services
GoodThinking: Big on Insights
We live and breathe fresh approaches. Our logo is an exclamation point to signify our relentless passion for aha moments.
As a young and vibrant boutique market research agency, we promise to be on top and on point with our services and insights.

Seasoned

Founded in January 2003 by Ferdie Frejas and Issa Baron who both have 20+ years research experience.



Our People

Nimble

Lean organization with around 30 regular employees from diverse disciplines. We operate nationally
from NCR.


Our Venues

Extensive

We conduct 25,000+ surveys and 250+ focus groups every year for various categories and on most types of consumer and B2B researches.

Our Insights

Customized

We design researches to address client needs using tried and tested tools and frameworks. We specialize in full-service market research, and we also offer operations-only, depending on client requirement.
Our Services
In the early 2000s, Ferdie Frejas and Issa Baron, seasoned researchers, dreamt of opening their own market research agency. They want to keep it small and nimble, but big on insights.They want it to be like a boutique agency where clients(whether big or small) and questions(whether simple or complex) will be given the proper time, attention, and resources.

In January 2003, the dream became reality. GoodThinking was born! Now, we have more than 15 years industry presence.

Even as the company grew from 2 to more than 30 employees, the foundation and values of the company remain the same. We remain agile and big on insights. We avoid cookie-cutter tools and customize our researches based on client needs and objectives. We are flexible while staying true to our market research craft.

% Digital Surveys (CAPI/TAPI/Online)
In 2016, we are one of the first research agencies in the Philippines to fully embrace digital surveys. Our transition from pen-and-paper interviews (PAPI) to tablet-assisted personal interviews (TAPI) was easy due to nimble organizational structure and extensive efforts to educate our employees, partners, and clients.

Moving forward, we envision the company to continue to grow with the changing times.

Grow with us. Grow your ideas.  Start with GoodThinking!

In the early 2000s, Ferdie Frejas and Issa Baron, seasoned researchers, dreamt of opening their own market research agency. They want to keep it small and nimble, but big on insights. They want it to be like a boutique agency where clients (whether big or small) and questions (whether simple or complex) will be given the proper time, attention, and resources.

In January 2003, the dream became reality. GoodThinking was born! Now, we have more than 15 years industry presence.

Even as the company grew from 2 to more than 30 employees, the foundation and values of the company remain the same. We remain agile and big on insights. We avoid cookie-cutter tools and customize our researches based on client needs and objectives. We are flexible while staying true to our market research craft.
In 2016, we are one of the first research agencies in the Philippines to fully embrace digital surveys. Our transition from pen-and-paper interviews (PAPI) to tablet-assisted personal interviews (TAPI) was easy due to nimble organizational structure and extensive efforts to educate our employees, partners, and clients.

Moving forward, we envision the company to continue to grow with the changing times. 

Grow with us. Grow your ideas.  Start with GoodThinking!

GoodThinking aspires to be the best and most respected research company providing market-based knowledge and insights to help improve consumer lives.
We envision partnering with clients who are equally passionate about providing the best products and services to their customers, using research-based knowledge and insights to guide their strategies and initiatives.
We envision our stakeholders, consumers, and society benefiting from the best products and services provided by our clients, based on best market insights.

Improve
consumer
lives

Help clients develop best products and services

Provide
best
insights

To our CLIENTS, we promise:

Quality Service

Limited clients, superior client service,
no conflicting accounts.

Customization

Flexible, brave, no cookie-cutter approach, tailor-fit to your needs.

Market Understanding

Holistic, multidisciplinary, inter-industry learnings from years of experience.

Quality & Reliable Results

Data integrity, strict protocols, adherence to commitments.

Qual-Quant Synergy

One-stop-shop for all your research needs.

User-Friendly Output

Easy-to-digest and actionable updates and reports.
To our PEOPLE, we promise work-life balance/ integration.
GoodThinking upholds the following values within the organization:

 Creativity and Initiative

 Working Well with Experts

 Quality Consciousness

 Forward Thinking

 Flexibility

 Personal Integrity

Our roles, functions, and service delivery are guided by these values.

Now that’s GoodThinking!

GoodThinking upholds the following values within the organization:
  • Creativity and Initiative
  • Working Well with Experts
  • Quality Consciousness
  • Forward Thinking
  • Flexibility
  • Personal Integrity

 Our roles, functions, and service delivery
are guided by these values.

Now that’s GoodThinking!