OUR INSIGHTS & IDEAS
GO! Syndicated Studies
Aside from providing research services, GoodThinking
also aims to carry out research programs on various issues and topics which the company deems relevant to current times and relevant to select industries and categories.
We call this GO! or GoodThinking Observer. The purpose of GO! is to regularly provide those involved in marketing and advertising with a better understanding of different Filipino markets and consumers. The idea is to offer insights so that companies can optimize their brands, look at potentials of their products, and ensure relevant communications across markets.
These researches are syndicated because we want many companies and marketing decision-makers to benefit from comprehensive research-based market information.
Below are some of the syndicated studies conducted by GoodThinking.
As a follow up tracking study of benchmarking done in 2011, this study identifies changes and trends which may have been affected by the competitive media landscape.
We know what doctors prescribe, but do patients really comply? And to what extent do they comply?
One step, you’ll encounter one, next step, another one! Sari-sari stores? They’re everywhere!
Majority of the population spend their active life outside home. We can say that this generation is well-exposed to different forms of out-of-home (OOH) media.
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