OUR SERVICES

The Brand Cycle Story & Relevant Types of Studies

We look at brand cycle as a story in progression. GoodThinking promises its Clients to be a research partner wherever they may be in their brand story, and to provide insights that would guide them onward to the next stage, to the next act.

Where is your company/ brand/ product right now? How can we at GoodThinking help?

SETTING THE STAGE

Market Scan


QUANTITATIVE

- Market Study (UAI)

- Market Segmentation

- Positioning Study

- Shopper Behavior Research


QUALITATIVE

- Exploratory Study

- Shopper Study

WEAVING IT ALL TOGETHER

Product Development


QUANTITATIVE

- Concept Test

- Product Test

- Name Test

- Packaging Test

- Pricing Test


QUALITATIVE

- Concept Test

- Product Test

- Name Test

- Packaging Test

SPREADING THE WORD

Communications Development


QUANTITATIVE

- Pre-Ad Test


QUALITATIVE

- Pre-Ad Test

BRAVO OR BOO

Evaluation


QUANTITATIVE

- Post-Ad Test/ Post-Launch Study

- Post-Launch Shopper Study


QUALITATIVE

- Post-Ad Test/ Post Launch Study

HIT OR FLOP

Monitoring


QUANTITATIVE

- Customer Satisfaction Study

- Mystery Client Study

- Brand Health Study

- Corporate Image Study

- Employee Satisfaction/ Internal Client Study

- Public Opinion Research


QUALITATIVE

- Brand Equity Study

NEXT ACT

Exploration


QUANTITATIVE

- Concept Screening


QUALITATIVE

- Idea Generation

- Exploratory Study

Qualitative Methods

Focus Group Discussions
(Full, Mini,
Diads, Triads)
In-Depth Interviews
Home Visits
Specialist Groups
Accompanied Shopping
Ethnographic Observations
Moderated Online Discussions

Quantitative Methods

Face-to-face (Home)
Face-to-face (Office)
Central Location Tests (CLT)
Telephone Surveys
Intercepts
(Mall, In-store, Branch)
Panel / Longitudinal Research
Digital Online / Panel Research