Big on Insights

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GoodThinking is big on market-based insights that help brands grow and thrive.

More than reporting numbers and opinions, we narrate the sentiments and stories of customers to help our clients develop data-driven strategies.
More...

Big on Insights

GoodThinking is big on market-based insights that help brands grow and thrive.

More than reporting numbers and opinions, we narrate the sentiments and stories of customers to help our clients develop data-driven strategies.
More...

Seasoned

Founded in January 2003 by Ferdie Frejas and Issa Baron who both have 20+ years research experience.



Our People

Nimble

Lean organization with around 30 regular employees from diverse disciplines. We operate nationally from NCR offices in Ortigas CBD and San 
Juan.

Our Venues Set an Appointment

Extensive

We conduct 25,000+ surveys and 250+ focus groups every year for various categories and on most types of consumer and B2B researches.


Our Insights

Customized

We design researches to address client needs using tried and tested tools and frameworks. We specialize in full-service market research, and we also offer operations-only, depending on client requirement.
Our Services