Out-of-Home Media (OOMPH) 2014
- By GoodThinking Observer
- •
- 09 Dec, 2014
As a follow up tracking study of benchmarking done in 2011, this study identifies changes and trends which may have been affected by the competitive media landscape.
This run is even bigger and better as it expands out-of-home media forms and includes more product categories to fully understand which captures the market’s attention, and what compels them to pause and relate to the product or service being advertised.
This study can aid in media strategy planning and can examine what out-of-home media can best promote different brands, products, or services to achieve business goals.
We know what doctors prescribe, but do patients really comply? And to what extent do they comply?
One step, you’ll encounter one, next step, another one! Sari-sari stores? They’re everywhere!
Majority of the population spend their active life outside home. We can say that this generation is well-exposed to different forms of out-of-home (OOH) media.