Prescription Content and Compliance (4Ps) 2012
- By GoodThinking Observer
- •
- 01 Dec, 2012
We know what doctors prescribe, but do patients really comply? And to what extent do they comply?
GoodThinking 4Ps aims to understand what happens at each stage of the patient’s path to purchase of prescription medications.
The study basically aims to understand the power of the 4Ps: Patient, Pharmacist, Physician, and Promotions.
As a follow up tracking study of benchmarking done in 2011, this study identifies changes and trends which may have been affected by the competitive media landscape.
One step, you’ll encounter one, next step, another one! Sari-sari stores? They’re everywhere!
Majority of the population spend their active life outside home. We can say that this generation is well-exposed to different forms of out-of-home (OOH) media.